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Under Armour Shoe Introductions

Client: Under Armour
Category: Product case and standee

Challenge
Under Armour chose PD to help roll out their first entries into the highly competitive athletic shoe market. The challenge included maintaining UA’s ultra-high brand standards while working within their cost parameters for a temporary display. The shoe display units had to arrive in over 2,000 retail locations prior to shoe availability, so time was a critical factor.

Solution

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Clean, modern wrap-around design;
shipped fully assembled
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All engineering design, fabrication, assembly,
|and kitting performed in-house at PD under
high security
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Proprietary PETG bending process hides seams
and joints
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Formed aluminum base panel and robust metal
bolt construction
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Two models: slat wall and 360° see-through
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Powder-coated, formed steel
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Optional corrugate pedestal